Target customer profiling of physicians and other healthcare providers is the basis for developing a healthcare marketing plan that prioritizes product launch targets. To do this, pharmaceutical companies can draw on their own internal knowledge about prescribers, or work with a pharmaceutical supplier who provides this service. However, truly excellent target physician customer profiling goes a step further to integrate both these sources of knowledge with information collected from live visits to a prescribers’ offices. Such visits serve to capture vital information about the patient population, the staff roles and personalities, the prescriber’s mindset, in-class prescribing habits, use of samples/vouchers, scheduling availability/preferences, and more.
Prism Pharmaceutical deploys pharmaceutical sales rep teams or medical science liaison’s ahead of the pharmaceutical product approval to gather key prescriber information.
As a full-service healthcare field sales marketing organization, Prism Pharmaceutical provides top-tier prelaunch target physician customer profiling. To perform this marketing service, our medical science specialists or our industry-leading pharmaceutical sales reps carry out prescriber office visits. The information gathered from these office visits is combined with existing information and forms the foundation for the assessment of prescriber targets.
One of the most important parts of introducing a product in a therapeutic category is identifying and understanding the key prescriber targets.